# Jasman Singh

> Jasman Singh leads AI Strategy at Profound in New York, researching how AI answer engines like ChatGPT and Perplexity cite and describe brands (AEO). Research, essays, angel investments.

Jasman Singh leads AI Strategy at Profound, the answer engine optimization (AEO) platform, in New York. He works with large enterprises on how AI systems perceive their brands and on using LLMs to do marketing better, faster and cheaper.
His research at Profound studies how large language models and AI search engines — ChatGPT, Google AI Mode, Perplexity, Claude, Copilot — choose what to cite and how they describe companies. It includes “Where do AI citations come from?” (about 12 billion citations across 29 industries and 8 models), “The shortlist is the new shelf” (with Kevin Indig, on how AI visibility predicts purchase) and “The Parrot Problem” (on how nearly half of every AI answer is unsolicited opinion), plus a running series on ChatGPT ads: how the first 100,000 placements match to prompts, and why scarcity plus intent could push CPCs 10x to 100x.
Before Profound he invested early-stage at Variant and Dorm Room Fund; he angel invests in a small number of companies alongside firms such as CRV, a16z and Altimeter. He writes Nondescript, a Substack on industrial policy, copyright and technology.

Site: https://jasman.me/ · Writing: https://jasman.me/writing · Investing: https://jasman.me/investing · RSS: https://jasman.me/feed.xml

## Writing

- 2026-07-30 · Where do AI citations come from? — ~12 billion citations, 29 industries, 8 models. How citation preferences differ by industry and model. (https://www.tryprofound.com/blog/where-do-ai-citations-come-from)
- 2026-07-14 · The shortlist is the new shelf — With Kevin Indig and Clickstream Solutions. 56 people, 221 real shopping tasks: how often a brand appears in ChatGPT predicts what people buy. (https://www.tryprofound.com/blog/the-shortlist-is-the-new-shelf)
- 2026-06-25 · The Parrot Problem — With Matthew Huo and Ryan Van. Nearly half of every AI response is unsolicited comparison, opinion or recommendation. 50,000 prompts, seven industries. (https://www.tryprofound.com/blog/the-parrot-problem)
- 2026-04-01 · Unsolicited product recommendations are up 85% — ChatGPT made 85% more unsolicited product recommendations in January 2026 than in September 2025. Most marketers haven't noticed. (https://www.linkedin.com/posts/jasmansingh20_in-january-26-chatgpt-was-making-85-more-activity-7438246665267974146-METU)
- 2026-03-30 · site: queries skip search entirely — GPT-5.4 changed how retrieval works for brand-direct prompts. OpenAI just gave your brand something Google never did. (https://www.linkedin.com/posts/jasmansingh20_openai-just-gave-your-brand-something-google-share-7444394265222242304-5sHx)
- 2026-01-16 · ChatGPT ads: the end of wholesale attention — Scarcity meets perfect intent. Three conversation turns versus twenty-plus social ads means CPCs could jump 10x to 100x. (https://www.linkedin.com/posts/jasmansingh20_openai-just-announced-that-ads-are-coming-activity-7417996818837344256-3eqT/)
- 2025-02-27 · The China Shock All Over Again — Will we make the same mistakes 24 years later? (https://jasman.me/writing/the-china-shock-all-over-again)
- 2024-10-18 · The Most Important Industrial Policy You’ve Never Heard Of — China's game-plan to beat the U.S in critical technologies. (https://jasman.me/writing/the-most-important-industrial-policy)
- 2024-09-25 · Generative AI and the Copyright Enforcement Issue — What gen-AI means for digital service providers and why there might be a startup opportunity. (https://jasman.me/writing/generative-ai-and-the-copyright-enforcement)
- 2023-12-14 · Pietra: Powering Creativity for the Next Million Entrepreneurs — An analysis of pietrastudio.com and why I'm excited about the future. TLDR: skip to the bottom for an executive summary. (https://jasman.me/writing/pietra)

## Investing

I write small checks into inevitable founders. Previously Dorm Room Fund and Variant.

- Vulcan Elements — Rare-earth magnets for EVs and defense. (Angel; with Altimeter)
- Closure Intelligence — AI-native investigation software. (Angel; with CRV)
- Avora — AI agents for dentists. (Angel; with CRV)
- Stealth — AI reinforcement-learning company. (Angel; with a16z)
- Cardinal Robotics (While at Dorm Room Fund; with Chapter One)
- Felix (While at Dorm Room Fund; with QED Investors)

## Elsewhere
- https://www.linkedin.com/in/jasmansingh20/
- https://x.com/jasman625
- https://jasman.substack.com